The deal which is called 'an unprecedented agreement,' includes projects for television, film and original digital content.
"LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment," said Warner Bros. chairman Kevin Tsujihara in a statement.
"The combination of LeBron's global media presence and Warner Bros.' unmatched production and distribution expertise is a big win for fans everywhere."
So proud of today’s announcement!! Can’t wait to bring you guys some amazing stories. #WarnerBrosXSpringHillEnt
https://t.co/YnLXoH8L6U
— LeBron James (@KingJames) July 22, 2015
Let's Go! So excited #WarnerBrosXSpringhillEnt pic.twitter.com/y097rySpTq
— LeBron James (@KingJames) July 22, 2015
James said he aims to tell stories about his life on screen.
"Connecting with my fans and telling meaningful stories have always been my passion," the Cleveland Cavaliers star says in a statement. "In everything I've done, from Nike commercials to Uninterrupted and (Starz scripted comedy) Survivor's Remorse, it's always about connecting with people of all ages and providing unique content they can all enjoy."This might also confirm the rumours going around about a Warner Bros. "Looney Toons: Space Jam 2" featuring Lebron James while the prequel featured another basketball legend "Michael Jordan".
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